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Win of the Week – 95% Increase in CTR for Brain Games
Take a look at the two ads below. Imagine you’re a middle-aged man or woman who’s interested in sharpening your memory and increasing your brain power. You go to Google and type in “brain games.”...
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Logic vs. Image — Bet on Image
Logically, it would be better to abbreviate words in a PPC Ad, because the meaning is still conveyed, but you save characters. Emotionally, an abbreviation just doesn’t have the same affective impact...
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